Wir hatten es satt uns ständig unsere Schienbeine aufzuschlagen und den Kontakt zu unserem Bike zu verlieren. Wir wollten mehr (er)fahren.
One of Kreuzberg’s native sons set himself the task of revolutionizing the bike pedal. Alireza Barjesteh has lived in and ridden BMX most all his life. He has embodied urban bike culture since before the term even existed and still embodies it today.
The idea was born here: to develop a light and functional pedal, which meets all the needs of every urban cyclist. Large, uninterrupted surface areas, optimum grip even in wet conditions and aesthetically clean and minimalist.
Mitten in Kreuzberg entstand auch die Idee. Ein leichtes funktionales Pedal zu entwickeln, welches den Ansprüchen eines Urbanista genügt. Große Kontaktflächen, rutschsicher auch bei Regen und ästhetisch minimalistisch. Diese Idee ist nun schon 10 Jahre alt.
In cooperation with product designers, professional cyclists, aerospace engineers, plastic, timber and metal nerds, this concept could be successfully developed and produced in Germany.
It is a success story of curiosity, guts, know-how and teamwork
Every detail has been carefully and consistently considered every product,
helping to make cycling a better experience for everyone,
with any footwear choice, in any weather.